JNTO | Enjoy my Japan
Japan was 20th on the consideration list for international visitors to travel. Our task was to create a global campaign with the goal of welcoming 60 million visitors to Japan annually by 2030.
Showcasing the unique experiences only Japan can provide, our idea was to convey Japan has something for everyone.
A truly global campaign translated into many languages, we inspired a new generation of explorers.
The results were massive, with Japan now the world’s number one most sought after destination for travel.
